Psychology practices carry the highest DNA rates in allied health — and unlike other disciplines, those appointments are almost impossible to fill at short notice. Most practice owners know it's a problem. Few know the exact dollar figure. Allie shows you.
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Allie for Psychology is a clinic performance analytics platform purpose-built for psychology practices in Australia. It integrates directly with Cliniko, Halaxy, Nookal and Splose to automatically track the KPIs that matter most to psychology practice owners — DNA and late cancellation rates, practitioner utilisation, Medicare Better Access session utilisation, rebooking rates, average sessions per client, and revenue per billable hour. Allie is built exclusively for allied health and understands the unique revenue challenges of running a psychology practice, including the impact of Better Access session caps, therapeutic relationship dynamics, and the near-impossibility of filling last-minute cancellations.
The therapeutic nature of psychology makes the business side uniquely challenging — rebooking feels awkward, DNAs are almost unrecoverable, and Better Access caps create revenue cliffs that are hard to plan around. Here's what's quietly costing your practice.
When a physio patient DNAs, you can often fill the slot from a waitlist. When a psychology client DNAs, that hour is gone. The therapeutic preparation required means last-minute fills are nearly impossible — making every DNA disproportionately expensive.
Avg psychology DNA rate: 15–22%Unlike other allied health disciplines, explicitly asking psychology clients to rebook at the end of a session can feel clinical and at odds with the therapeutic relationship. The result is passive scheduling — and lower rebooking rates than the practice needs to survive.
Passive scheduling = revenue unpredictabilityWhen a client exhausts their 10 Medicare Better Access sessions, revenue from that client drops significantly unless a private-fee conversation happens proactively. Most practices have no system for tracking where clients are in their session cap — until it's too late.
Session cap expiry = unplanned revenue dropIn psychology practices, caseload balance isn't just a revenue issue — it's a wellbeing issue. Practitioners carrying unsustainable caseloads show early warning signs in their data long before they raise it in conversation. Allie makes this visible.
Burnout risk = invisible until it's a crisisBased on data from 350+ Australian clinics using Allie. These are the metrics that separate high-performing psychology practices from the rest.
Adjust the sliders to match your practice. See exactly what your current DNA rate costs you each month — and what reducing it by just 5% would mean annually.
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Estimates are illustrative and based on industry benchmarks. Actual results vary by practice type, client mix and fee structure.
Allie breaks your DNA data down by practitioner, day, time, client type and referral source — so you can act precisely, not broadly.
Allie tracks Better Access session utilisation across your caseload so you can have proactive private-fee conversations before clients reach their cap — not after.
In psychology, unsustainable caseloads show up in the data long before they show up in conversation. Allie makes imbalances visible early — protecting both your team and your revenue.
We always assumed our DNAs were just part of working in mental health. Allie showed us the dollar figure — nearly $5,000 a month — and we realised we had to address it. Within 60 days of implementing a proper cancellation policy, our DNA rate dropped by a third.
Join 350+ clinic owners using Allie to identify bottlenecks and grow revenue. Connect Cliniko, Halaxy, Nookal or Splose in under 5 minutes.
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